Usher Tinkler

The client wanted the website refreshed, with room for more writing on it. They arrived with a moodboard and a page-by-page plan, and an ornate, vintage identity already drawn by another studio.

My part was the website: a new design, with nothing carried over from the old one.

The site has to sell wine, fill the cellar door and grow the wine club, which the winery calls The Society. The shop and the member area run on a separate platform, so the design also has to make that hand-off feel like one place.

The homepage gives each job its own section, in the order a visitor is likely to need them.

The pages are black and white with a centred logo and a slide-out menu, and they let the photography of food, bottles and the church do the talking. The engraved flourishes beside each heading come from the identity.

I designed Home, Our Story, Visit Us, The Society, Events, Work With Us, Contact and the blog templates for desktop and mobile.

The winery edits the site itself, so the project closed with a user guide I designed and wrote up: ten content areas, each a numbered walk-through with annotated screenshots.

Every image on the site was also resized and converted to WebP for desktop and mobile, so the photographs stay heavy on atmosphere and light on loading.