Maison
Estrellas
for the star you are
Launching a Dubai modest-fashion label from nothing: a storefront, ads in two languages, product imagery without a photoshoot, and a lookbook that put it in another designer’s shop.
Visit maisonestrellas.com ↗- Client
- Maison Estrellas: abayas, ready-to-wear, shaylas and accessories, designed in Dubai for the UAE and GCC
- My role
- Lead designer and the client's single point of contact. I designed and built the storefront, then led two designers
- Team
- Social media manager, two designers, digital marketing
- When
- Mid 2025 – ongoing
- Tools
- Shopify, Figma, Photoshop, Illustrator, Google Nano Banana, Magnific
A logo and nothing else
the starting point
Maison Estrellas came to us as a home-grown label: a name, a monogram and a collection. No website, no social presence, no photography, no way to sell.
My job was to give it everything a fashion house needs to be taken seriously in the UAE, and to do it without a studio budget.
The storefront
designed and built
I designed and built the store on Shopify. The first version did the basics. The second was shaped by how people in the UAE actually shop.
- Headline, sub-headline and Shop Now moved above the fold.
- The four core categories set in a grid directly under the banner.
- One-tap routes to Bestsellers and Sale, and a Limited Edition section.
- The chat widget relabelled “Order via WhatsApp”, because many customers here prefer a conversation to a checkout.
- Testimonials and star ratings on the homepage, to lend a new brand some trust.
Scroll inside the frame
No photoshoot
130+ images anyway
A professional shoot for every piece was not affordable, so I built an AI-assisted pipeline instead. Product shots were generated with Google’s Nano Banana model, chosen for how accurately it holds a garment, then finished in Photoshop.
It cut the client’s photography cost significantly, and every image you see in the ads below was made this way.
- 130+
- AI-assisted product images
- 54+
- products covered
- 75
- ad placements from one system
- 2
- languages, English and Arabic
Ads in two languages
mirrored, not translated
Six creatives, three formats each, in English and Arabic, for Google and Meta. One layout system produced all of it.
The Arabic versions are mirrored, not translated in place. The logo and copy change sides and the gradient flips, while the model stays the anchor. Switch the language below and watch the layout turn around.
Cyber Sale
own the look
Eight slides, each built in landscape, square and story. An oversized gold LOOK sits behind every piece, with the price struck through beside it. Use the arrows, or swipe, to see the set.
01 / 08
Into someone else's shop
heritage to horizon
We arranged a collaboration with Touriya Haoud to place selected pieces in her physical space, on commission.
I designed the lookbook that made the case: why the two brands align, then each abaya shown as detail, drape and movement, then accessories. It exists in two editions for two moods.
Page 01 / 17
Drag the page, or use the arrow keys
Leading the work
one approval flow
As the account grew I brought in two designers, one for each of the client’s brands, and set up a flow where every asset comes through me before it ships.
The store is live, the social handles are active with more than 65 posts and 25 videos, and the brand has a foundation it did not have a year ago.