Taj Jewelry
Design

The owner of Maison Estrellas also runs Taj. Where Maison is dark, dramatic and led by fashion, Taj is light, quiet and sentimental: a business that began with a necklace given as a gift.

The two launched side by side. My challenge was making sure they never looked like sisters.

I designed and built the store on Shopify around three things: white space, a warm sand backdrop for the photography, and the thin gold line-work of the logo.

The homepage opens on “Jewelry That Tells Your Story”, then moves through categories, the reasons to buy, the season’s favourites and the founder’s story, and ends with a route for wholesale buyers. Product pages stay quiet so a small object can hold the screen.

Jewellery is small and costly to photograph well, and the range ran to more than 150 products. We generated over 300 images, including the worn shots, with Google’s Nano Banana model and finished them in Photoshop.

Part of the brand’s foundation is a single document that shows everything it makes. Thirty-two pages in five chapters: House of Art, Taj Collection, Versatile Pieces, Kids Collection and Silver Collections.

Each spread pairs a worn shot with the cut-out piece, its name, materials, reference and price.